London & Essex
Guides for private practice.
The rules that govern what your website may say, and what patients actually cost to reach.
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Four details. A price and a timeline come back within one working day.
The GMC advertising checklist
What the guidance says about claims, promotional tactics and disclosure, and what each one means for your pages.
Advertising injectables legally
Why naming a prescription-only medicine on a clinic website is unlawful, and what you can say instead.
The ASA and CAP rules for cosmetic procedures
How surgical and non-surgical cosmetic work may be marketed, down to the claims and the targeting.
CQC registration for independent practitioners
When registration is required, when practising privileges preserve the exemption, and the group rule that catches people out.
What private patients cost on Google Ads
Cost per click across eleven private medical searches, dated and sourced.
Publishing consultant fees, and PHIN
What PHIN is, where the obligation comes from, and why a published from-price helps patients.
AI visibility for private clinics
What it takes to be named when a patient asks an AI assistant, and how a baseline is measured.
The private clinic website checklist
Everything a compliant, bookable private clinic site needs, as questions to check your own site against.
Want your own site read against these rules?
A compliance read of every published claim is part of every build.