London & Essex
Websites for orthopaedic surgeons.
"Private orthopaedic surgeon" runs 260 searches a month at £5.78 a click. Those people are not browsing, they are in pain and comparing.
- Self-pay and insured routes separated, because they decide differently.
- Procedure pages built around recovery time, not surgical technique.
- Fees published, since the waiting-list patient is comparing on cost and date.
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An orthopaedic private practice website is aimed at a reader who has already been given a date they cannot accept. They are leaving a waiting list, they are in pain, and the two things they are comparing are how soon and how much.
That changes the writing more than the design. A procedure page built around surgical technique answers the surgeon’s question. A page built around the week after the operation answers theirs.
Two patients, two journeys, one site
An insured patient wants to know you are recognised by their insurer and how to get authorisation. A self-pay patient wants a number and a date. Putting both on the same page loses one of them, and most orthopaedic sites do exactly that.
The searches that matter
| Search | Searches a month | Cost per click |
|---|---|---|
| private orthopaedic surgeon | 260 | £5.78 |
| orthopaedic surgeon london | 210 | £5.30 |
| private knee surgery | 210 | £6.39 |
DataforSEO, United Kingdom, September 2026. The full table is in what private patients cost on Google Ads.
Recovery is the page nobody writes
The question behind almost every enquiry is how long until I can drive, work, lift my child, play again. A procedure page written around the operation answers the surgeon's question. A page written around the week after answers the patient's.
What it costs
Published prices. No quote needed to find out whether you can afford it.
Questions from orthopaedic surgeons
How much does an orthopaedic website cost?
From £1,995 for a single surgeon, £3,995 where you cover several joints or operate at more than one hospital, plus the £65 a month care plan priced separately. At £6.39 a click on private knee surgery, a hundred clicks costs £639 and produces nothing you keep.
What should an orthopaedic surgeon’s website include?
A page per procedure you want more of, written around the recovery rather than the technique. The insurers you are recognised by, prominently, because insured patients rule you in or out on that alone. A from-price for self-pay. Typical time to a consultation and to surgery. And where you operate, because the facility matters to an insurer.
Should I list the insurers I am recognised by?
Yes, and prominently. It is how an insured patient rules you in or out in seconds, and leaving it off costs you enquiries you never hear about.
Do I need a page per procedure?
One per procedure you actually want more of. Three good pages beat fifteen thin ones, and thin pages are what stop a new site getting indexed.
What about waiting times?
Publish them if you can keep them current. A stale waiting time is worse than none, because it is a claim you cannot substantiate on the day someone reads it.
Want a price for this?
From £1,995, live from two weeks. A quote back within one working day.