London & Essex
GP website design for private practice.
Membership, same-day appointments and home visits are three different products, and patients choose between them before they choose you.
- Membership and pay-as-you-go priced side by side, clearly.
- Appointment availability made obvious, because that is the whole proposition.
- Built for a market where NHS suppliers dominate the generic search terms.
Get your free quote
Four details. A price and a timeline come back within one working day.
GP website design in private primary care is unusual because the product is access rather than expertise. Nobody pays privately to see a GP because they doubt the NHS clinician. They pay because they want an appointment this week, longer than ten minutes, with someone they can go back to.
So availability belongs on the first screen, and membership against pay-as-you-go has to be compared honestly rather than nudged. This is the most price-compared part of private medicine.
An honest note about search
"GP website design" is dominated by suppliers who build NHS practice sites, and the term is harder to compete on than anything else in this sector. We measured it at difficulty 34, above the level we would normally target on a new site. So this page exists for the practices who find it, and the visibility work for private GPs runs through location and service pages instead.
DataforSEO keyword difficulty, September 2026.
What actually converts
- How soon someone can be seen, on the first screen
- Membership versus one-off pricing, compared honestly rather than nudged
- What is included: bloods, prescriptions, referrals, home visits
- Which of your doctors is taking new patients this month
Registration and regulation
Independent practitioners in private practice may be exempt from CQC registration where they work from a consulting room, are connected to a designated body, and avoid the restricted list of treatments. Practising privileges at a registered hospital can preserve the exemption. One colleague who does not meet the conditions can pull the whole group into registration.
What it costs
Published prices. No quote needed to find out whether you can afford it.
Questions from private gps
How much does a private GP website cost?
From £1,995 for a single-doctor practice and £3,995 for a practice with several doctors, services and a membership offer to explain, with the £65 a month care plan published separately from the build.
What should a private GP website include?
Availability first, because access is the product. Membership against pay-as-you-go, compared side by side rather than nudged. What is included: bloods, prescriptions, referrals, home visits. Which doctors are taking new patients. And the practical detail, meaning where to park and how late you are open.
Do I need online booking?
Only if you will keep the diary current. A booking system showing no availability is worse than a phone number.
Should I publish membership prices?
Yes. Private primary care is compared on price more openly than any other part of this market.
Can you integrate with our clinical system?
Enquiries can be routed to your inbox or to the software you already run. We do not touch clinical records and would not want access to them.
Want a price for this?
From £1,995, live from two weeks. A quote back within one working day.